Sales Leader Accelerator Feb 2020

Sales Leader Accelerator Breakfast summary image v2


"How to build a culture of continuous sales improvement, with help from your customers"


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    SYDNEY                       MELBOURNE

   7:30 AM, 18th February 2020           7:30 AM, 19 February 2020         


SALES LEADER FORUMS is delighted to bring you one of the most influential thought leaders in the B2B sales leadership world?

Sales leaders will learn how to source and leverage insight from sales successes and failures to build a culture of continuous improvement that will help drive sustainable revenue growth


“If you’ve conducted a professional sales pursuit, you have earned the right to some customer feedback. So why do so many of us leave this valuable intel sitting on the table at the end of the sales cycle?”

– Cian McLoughlin, Win/Loss Review Expert & CEO Trinity perspectives


In this 90 minute interactive workshop, Cian will explore some of the key sales trends influencing customers buying decisions, plus many of the factors causing them to qualify suppliers out. Cian will take a deep dive into a decade of Win/Loss data from the Trinity Perspectives archives and provide a framework for any sales business to extract meaningful Win/Loss data from your own customers and prospects.

In the second half of the workshop, Cian will demonstrate a 5 Step Methodology to create a culture of continuous improvement for sales and pre-sales teams, leading to improved sales performance, quicker sales cycles and clearer bid/no-bid processes.

Cian McLoughlin Bio:

Cian McLaughlin1994   Head shot small

With a business career spanning 20 years, including senior management roles in some of the world’s largest software companies, Cian is founder and CEO of Trinity Perspectives, a sales consulting company.

Cian has worked with and advised sales professionals from Brisbane to Bangkok, Christchurch to Cape Town and everywhere in between. Author of Amazon #1 bestseller 'Rebirth of the Salesman', Cian is a regular sales and marketing commentator in the mainstream media. His blog was voted one of the Top 50 Global Sales Blogs for the fourth year running, and his book was voted one of the Top 50 Sales Books worldwide for the third year running by Top Sales World.

Cian can be found at and


       SYDNEY                       MELBOURNE

     7:30 AM, 18th February 2020           7:30 AM, 19 February 2020         

     Call to action button blue_Register_04              Call to action button blue_Register_04      


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