Patrick Boucousis

The Sales Natural

Value-based sales approaches that eliminate discounting, objections and negotiation

I work with sales teams and individuals keen to transform win ratios from the traditional 30-40% to 70% or more, by being natural and authentic value-based Sellers.

They quickly grow trust to form collaborative partnerships that achieve consensus with prospects on solutions they buy without the need for discounts, price objections or negotiation. Really  

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Why You Can't Sell a Solution

Why You Can't Sell a Solution

Patrick Boucousis

 You can’t sell a solution. There, I’ve said it!‘Whoa! You’re thinking. What is it I’ve been doing then?’Well, consider this. From a Buyer’s perspective (which is how we Sellers should look at it too), a solution is what they buy, rather than what...

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