Expert Panel

A Sales Leader Forum has the option to invite an expert to present and facilitate a workshop on a sales leadership topic at one of their peer group meetings.

The following are some examples from the approved list of speakers and facilitators together with their key topics of expertise.


Tony Hughes

Tony+Hughes+headshot+smiling+square 900 x 900 Tony is an international keynote speaker, best selling author, leading professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. As an experienced CEO and company director with 35 years of sales and business leadership experience, he is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific.

Tony has served as Director of Sales for public corporations and as the Asia-pacific Managing Director for a number of tier-one global technology companies. He teaches 'modernized selling' within the MBA program at the University of Technology, Sydney. and sits on many advisory boards.

    Key topics: 

  • THE RISE OF THE BOTS IN B2B SALES
    The rise of the bots in B2B sales - how to prosper in the age of the machine 

  • CREATING A WINNING SALES CULTURE
    In a winning sales culture within your organisation - everyone represents the brand

  • THE RISE OF THE SILENT SALES FLOOR IS KILLING BUSINESS
    Prospecting and engaging with customers - what to do about it

  • THE EVOLUTION OF B2B SELLING
    How we need to change in order to succeed in today's market


Cian McLoughlin

Cian McLaughlin1994 - Head shot smallWith a business career spanning 20 years, including senior management roles in some of the world’s largest software companies, Cian is founder and CEO of Trinity Perspectives, a sales consulting company. 

Cian has worked with and advised sales professionals from Brisbane to Bangkok, Christchurch to Cape Town and everywhere in between. Author of Amazon #1 bestseller Rebirth of the Salesman, Cian is a regular sales and marketing commentator in the mainstream media. His blog was voted one of the Top 50 Sales Blogs for the fourth year running, and his book was voted one of the Top 50 Sales Books for the third year running by Top Sales World.

    Key topics: 

  • PERFECTING THE ART OF BUSINESS STORYTELLING: 
    As human beings, we’re hard-wired to learn through stories, so why have so few of us mastered the art of telling a great story? 

  • WHY PEOPLE AND PURPOSE, NOT PRODUCT AND PRICE, MATTER MOST TO YOUR CUSTOMERS
    The balance of power shifted from seller-led to customer-led; from product-led to service-led. Your people and your purpose are you’re biggest point of differentiation and your product and price are simply your ticket to play.

  • WHY EQ, NOT IQ, IS YOUR KEY TO SUCCESS
    In a business world governed by logic and reason, rules and structure, is it possible that our hearts actually rule our heads? We’ll investigate the science of decision making, the power of empathy and the ability to walk in someone else’s shoes.

  • WHY WIN LOSS ANALYSIS COULD REDEFINE YOUR BUSINESS SUCCESS
    Cian  will make the case for Win Loss Analysis as a ‘silver bullet’ strategy for the majority of sales-focused businesses. He will provide quick,actionable strategies that can be applied throughout your business.


Wayne Moloney

Moloney250x250Wayne is a strong advocate of lean principles across all facets of business and has been applying these to sales throughout his career. Wayne has enjoyed a successful career across 3 continents that embraced all facets of sales and business development across a diverse range of industries.

Having experienced sales at the coalface, as a sales manager, marketing manager and Managing Director, Wayne brings a wealth of practical experience to those individuals and businesses with whom  he works.

    Key topics: 

  • APPLYING 'LEAN' TO HOW WE SELL: 
    Whether you apply 'lean' principles to your existing sales process or to a new sales process, it will create more value for clients, eliminate waste (time and money), gain quicker decisions and drive continuously improvement. 

  • SELLING! IT"S ALL IN THE ATTITUDE
    It’s often said, “It’s not what you sell, but how you sell” and that's dependent on attitude. Learn how to separate the average salesperson from the great salespeople and explore what needs to be achieved to go from good to great.

  • KEY ACCOUNTS - YOUR MOST VALUABLE ASSET
    According to Gartner, 80% of your future revenue will come from your current clients. Explore how to be seen by your key clients as an invaluable partner in their success and how you and your key accounts can sustain and grow business.

  • SENSEMAKING - THE ESSENTIAL INGREDIENT TO SALES SUCCESS BEYOND 2020
    With buyers struggling with a tsunami of information, the company and the salespeople who can help them make sense of this information who will become the new trusted advisers and trusted authorities in client relationships.


John Smibert

John5 500x500 Green haloJohn is listed by LinkedIn and Thompson Reuters as one of the top 50 global experts and influencers in B2B sales.

He has a highly successful background in IT and software sales, sales leadership and general management,

John's passion is helping organisations achieve sustainable growth in revenue by helping them rethinking the way they sell.

    Key topics: 

  • HOW TO ASSESS YOUR COMPANY'S SALES READINESS
    Ideal for identifying why, what and how we need to change to achieve sustainable sales and revenue growth

  • DISCOVERY: THE FOUNDATION OF GOOD SALES
    How to embed good discovery practices in your sales team culture..The essential process to conduct revealing conversations with potential customers leading to a winning value proposition and underpinning negotiations.

  • SELLING VIA POSITIVE DISRUPTION
    How to take the customer on a thinking journey to a new way of thinking that we can deliver to.


Bill Carson

Bill Carson 250x250 Bill helps sales leaders and sales teams blend science, systems and skills - with the heart – a deep care for the customer. A lot of selling is commoditised and transactional – and here science and systems are vital. But in strategic consultative selling in which the Seller and the Buyer co-create value – the social and emotional intelligence skills of the sales leader, sales manager and sales person are all critical to success.

Bill has sold deals as large as 14 times his annual revenue target, and trained and coached sales leaders, managers and professionals across multiple industries for many years.

    Key topics: 

  • WHAT IS THE MENTAL HEALTH OF YOUR SALES TEAM? 
    How improving the mental health of your Sales Team  could result in 10-20% growth in sales 

  • IS IT A PERFORMANCE ISSUE OR A PERSONAL ISSUE?
    How Sales Leaders and Managers can learn to separate performance issues from personal issues, and not need to play therapist.

  • THE 10 BEHAVIOURS OF SUCCESSFUL AND HAPPY SALESPEOPLE 
    “What does success look like?” Learn how to take your team on a journey of discovery to explore what it is that really successful people do - how they manage conflicting priorities, and what they do every day in the pursuit of extra-ordinary results. Develop specific ideas for action, and a new mindset for looking at success in all aspects of your life.


Steve Hall

SteveHall 250 x 250 As Managing Director of Executive Sales Coaching Australia Steve is Australia’s leading Authority on “C” Level sales He's a member of Sales Masterminds APAC and the Sales Experts Channel and has written for BRW, the AFR, Top Sales Magazine and many other leading publications.

During his 40 year sales leadership career Steve has inspired his sales teams to sell hundreds of millions of dollars in 23 countries. Steve is an engaging and entertaining speaker, writer and workshop leader who blends humour with deep insight.

    Key topics: 

  • HOW TO SELL AT "C" LEVEL 
    The higher you sales team sells the better their chances and the bigger deals they win. Steve covers why sell at "C" Level, who to target, how to schedule, prepare for, conduct and follow up on "C" Level sales meetings.

  • THE TERRIFYING TRUTH ABOUT YOUR PROSPECTS
    The terrifying truth is that your team's prospects don't care about you, your company or your value proposition. Steve shares what prospects really care about and how to target their top priorities.

  • DEVELOP CUSTOMER ORIENTED VALUE PROPOSITIONS
    Prospects could care less about your generic Value Proposition. Steve explains how to adapt your team's message to focus on what each customer truly values.

  • BUILDING YOUR FUTURE PIPELINE
    Only 3% of your target market is looking right now. What your team does do with the other 97% determines their future success. If they aren't building a future pipeline you're doomed to failure.

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