John Bedwany

World's Leading Authority on Authentic Relationship Management.

CEO of The Database Dept - Author &  Keynote Speaker

My passion is in helping my clients win new customers, increase profits, protect their brand and sell more to existing customers through effective marketing, relationship management and pipeline creation.

My experience helping senior executives in global companies combined with thirty years working in more than thirty countries in Asia, North America, Europe, the Middle East and South Africa has helped the Database Dept. develop our unique sales driven marketing methodologies and systems.

Because I’ve worked in small companies with turnover of less than $2 million as well as having had budget responsibility of US$5 billion with IBM I understand the complex sales and market coverage issues in companies of all sizes.

MY LATEST ARTICLES

Why Digital Marketing is Failing in Enterprise Accounts

Why Digital Marketing is Failing in Enterprise Accounts

Ivi Mateo

Companies with marketing departments that have invested huge amounts in digital marketing, marketing automation, content marketing, the digital buyer's journey and lead scoring are slowly realising - to their horror - the inconvenient truth.Digita...

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Is your marketing damaging your brand?

Is your marketing damaging your brand?

Ivi Mateo

 Faberge eggs are unique. Because each one was individually crafted they are incredibly rare (only 57 of the original 65 eggs survive) and they are extremely expensive. Victor Vekselberg paid $100 million in 2003 to obtain 9 of them for his museum...

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Are your prospects qualifying themselves out?

Are your prospects qualifying themselves out?

Ivi Mateo

Do you know how many prospects you're losing because they think you can't help them, because they believe you're too expensive or because they believe your solution isn't very good.How many prospects are qualifying themselves out without ever cont...

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Who's winning the sales you don't know about?

Who's winning the sales you don't know about?

Admin Account

While you're reading this one of your competitors is working on a sales opportunity in your target market that you don't even know exists.Every year you lose large deals that you could have won. Either because you didn't find out about them until ...

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The poison that's killing your sales

The poison that's killing your sales

Ivi Mateo

If you sell B2B it's quite likely that you have a hidden infection that's poisoning your new business sales - and you don't even know it.You can probably see the symptoms - not enough current sales opportunities, not enough leads, low quality lead...

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