Authentic Selling Coaching Guide for Managers

In order to build sustainable growth in sales and revenue it is important to implement a sales process, enhance the sales skills of the selling organisation and develop new cultural behaviours that support good selling. This is what the “Authentic Selling’ sales development program is designed to help you achieve - it is more than a training program - it's a ‘change’ program.

Sales managers have a significant role in helping drive the change by coaching and supporting their team through the process. This document provides a guide to sales managers that assists them to do this.