Tony Hughes

Keynote Speaker & Sales Improvement Consultant


Bestselling Author & Award Winning Blogger, Sales Kickoffs and Workshops.

Win more business, retain more loyal customers and improve profit.

I enable sales leaders to succeed in difficult markets by improving win rates and quota attainment, and with accurate forecasting.

Everyone needs to secure more quality customers from effective pipeline creation and sales process execution.

The way we sell and create 'customer experience' is the most powerful point of difference in competitive markets.

Business is done at the speed of trust and sellers must build strong personal brands and credible networks while leading with insight and value in conversations.

MY LATEST ARTICLES

Strategic B2B Social Selling - A brief for the CEO

Strategic B2B Social Selling - A brief for the CEO

Ivi Mateo20 August 2015

By Tony J HughesSocial selling isimportant becausesocial buying is areality. Customersbegin their buyingjourney online wellbefore sellers havethe opportunity todirectly influencethem.This members only paper is written for leader...

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The Ten Laws of Strategic Selling

The Ten Laws of Strategic Selling

Ivi Mateo04 June 2015

By Tony J Hughes (A reprint of an article I published in my LinkedIn Pulse page)DefinitionofStrategic Enterprise Selling:The process of engaging early at the most senior levels, aligning with political and economic power, in addressing the most se...

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You Only Have 20 Seconds So Lead With 'Why'

You Only Have 20 Seconds So Lead With 'Why'

Ivi Mateo30 May 2015

By Tony J Hughes (A reprint frommy LinkedIn Pulse page)We're delegated down to those we sound like and we only have 20-40 seconds to create the right impression and hook an individual or audience when we engage. This is especially true in an a...

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CRM, SFA, and Sales Enablement. The Same?

CRM, SFA, and Sales Enablement. The Same?

Ivi Mateo26 May 2015

By Tony J Hughes (A reprint frommy LinkedIn Pulse page)Customer churn is a cancer eating away at most businesses. To combat this and be truly customer-centric, you must have an effective Customer Relationship Management (CRM) strategy supported by...

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Strategic Social Selling Defined

Strategic Social Selling Defined

Ivi Mateo27 April 2015

By Tony J. Hughes (This is a repeat of an article I previously posted in LinkedIn publisher).There are so many people out there giving advice on strategic B2B and social selling yet so few have achieved consistently in the heat of battle, survi...

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