Blog Articles

Article Category: Marketing Automation

TALKING SALES 201:   "ROI on Social Selling"

TALKING SALES 201: "ROI on Social Selling"

John Smibert15 December 2018

"Identify the digital activities thatcontributed to successful sales" - Interview withJohn Smibert (Image adapted from m2socialimage)Are you concerned about theinvestment of time and resource that social ...

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TALKING SALES 172:   "Why sales and marketing need to unite"

TALKING SALES 172: "Why sales and marketing need to unite"

John Smibert17 February 2018

"Sales & Marketing must team together to drive a shared outcome" - Interview by John SmibertMost selling organisations that I come across struggle with the relationship between sales and marketing. They find that the two organ...

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TALKING SALES 117:  "Social media technology madness - how to choose"

TALKING SALES 117: "Social media technology madness - how to choose"

John Smibert24 June 2016

"Forget about the shiny new toy; think about your business strategy" - Interview withJohn SmibertIf you are like me you get overpowered by the amount of sales and marketing technology and tools available - and more being released every d...

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TALKING SALES 48: "Reducing the time salespeople spend on marketing"

TALKING SALES 48: "Reducing the time salespeople spend on marketing"

John Smibert07 September 2015

Interview by John SmibertPeter Strohkorbtells usthat salespeople in many organisations find it difficult to get access to the content they need in order to sell effectively.According to Peter as a result they spentup to 30%of their own time creati...

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TALKING SALES 22:    "Too much business technology?"

TALKING SALES 22: "Too much business technology?"

John Smibert08 June 2015

Interview by John SmibertIn this video Peter Strohkorbtalks about a key outcome from his research into sales+marketing collaboration.He found that the more technology that a company implemented the poorer their financial performance compared with ...

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Empowering Salespeople with Technology - Tony J Hughes (TALKING SALES 12)

Empowering Salespeople with Technology - Tony J Hughes (TALKING SALES 12)

John Smibert08 May 2015

A 4 minute interview by John Smibert Ryan Etter ' Getty ImagesTony Hughesprovidesinsight into how the sales world will utilise emerging technology in order to improve selling capability.Tony initially comments onfour significantnew...

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TALKING SALES 10: "Is Sales+Marketing Collaboration Key to Success?"

TALKING SALES 10: "Is Sales+Marketing Collaboration Key to Success?"

John Smibert04 May 2015

Interview by John SmibertIn this video Peter Strohkorbtalks about the value of improving collaboration between Marketing and Sales.Petershares what he has learnt from research he did into the effectiveness of B2B sales organisations based onhow co...

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