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Article Category: Crm

TALKING SALES 158: "A better CRM means a better customer experience, but how?"

TALKING SALES 158: "A better CRM means a better customer experience, but how?"

John Smibert26 June 2017

"CRM can help a salesperson from walking into a trap" - Discussion withJohn Smibert.There is a high rate of failure in CRM implementations. CRM failure means enormous sunk cost but more significant is the lost opportunity cost and the ne...

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TALKING SALES 117:  "Social media technology madness - how to choose"

TALKING SALES 117: "Social media technology madness - how to choose"

John Smibert24 June 2016

"Forget about the shiny new toy; think about your business strategy" - Interview withJohn SmibertIf you are like me you get overpowered by the amount of sales and marketing technology and tools available - and more being released every d...

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TALKING SALES 73: "LinkedIn versus CRM - What's the future hold?"

TALKING SALES 73: "LinkedIn versus CRM - What's the future hold?"

John Smibert17 December 2015

"Is LinkedIn threatening our CRM implementations?" -interview by John Smibert.The emergence of LinkedIn as the predominate social media platform for professional business people is disrupting many sales practices,software offerings ...

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TALKING SALES 28: "Avoid Point Solutions to Improve Sales" - Sue Barrett

TALKING SALES 28: "Avoid Point Solutions to Improve Sales" - Sue Barrett

John Smibert26 June 2015

Sales ecosystem can be unbalanced bya new 'point solution'[/caption]In this 3minute interview Sue Barrett talks to John Smibert about the need to avoid implementing 'point solutions' in your sales operation.Sue emphasises how impo...

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CRM, SFA, and Sales Enablement. The Same?

CRM, SFA, and Sales Enablement. The Same?

Tony Hughes26 May 2015

By Tony J Hughes (A reprint frommy LinkedIn Pulse page)Customer churn is a cancer eating away at most businesses. To combat this and be truly customer-centric, you must have an effective Customer Relationship Management (CRM) strategy supported by...

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Rethinking CRM and Business Engagement

Rethinking CRM and Business Engagement

John Smibert15 April 2015

How sales engagement is changing and what we need to do to stay ahead of the wave in order to protect and grow revenues.Businesses face three disturbing sales issues:The majority of organisations are not satisfied with their CRM.(1)A majority of c...

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