Sales Content Planning Model

Sales Content Planning Model

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This is a Sales Content Planning template designed to assist your marketing and sales teams to work together towards a common outcome.

It is important that we align sales amd marketing in order to:

  • Provide a seamless and positive customer experience.
  • Maximise your efficiency and effectiveness in your revenue generation activity

This Content Mapping Tool is one small step in that direction in that it is a marketing and sales collaboration tool that can be used to assist in joint planning of your B2B sales content.

The tool assists us to be customer centric as it  is modelled around your customer's typical buying journey as applied to your specific target industries and solution type.


  1. This is a PDF version. If you would like a Word or Google Docs version please contact us.
  2. If you would like guidance on how to use this tool, or how to facilitate your content plan development contact us.


All resources listed on the Sales Leader Forums membership system are digital products.

Therefore all deliveries from the Resource Library will be via download or by being given via access to a cloud based resource such as a video.

No physical products will be delivered.

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