[VIDEO] The power of personal branding for salespeople

John Smibert

Attract2-1

By John Smibert

What's the power of personal branding for you?

In the 2 minute video below I explain how my personal brand helps me attract new prospective clients. Perhaps this will give you some helpful ideas.

If you are a salesperson I encourage you to build and leverage your personal brand in order to attract customers. Testament to this is what Sue achieved in her sales and in her career - as explained in the Sue & Barry story.

Video Transcript

What's the Power of Personal Branding for you?

That will depend on what you're trying to achieve.

For me it has been to make prospecting easier - to generate warm leads.

I thought you might like to know how I've done this?

I've engaged with thousands of potential clients via my personal branding activity and built the beginnings of a trusted relationship with many of these.

As an example - I have never met or spoken to a large proportion of the thousands I am connected with on LinkedIn. Most are in my target market because I've been very careful to connect with the right people.

A large proportion of my LinkedIn connections feel they know me - despite not having met me.  They have some understanding of the value I can create for them.I regularly share thought provoking content - content that is relevant to their job or business.  In some cases they have read my comments in a LinkedIn group - particularly in the one that I manage - the Strategic Selling group.

I try to give - without expecting anything in return. I never sell on social media.

Because I have connected and shared high quality content of specific and relevant value - many have developed a level of trust in my 'promise of value'. This is validated in the reaction I get - when I call a connected person for the first time  - to set up a meeting - and generally after identifying a trigger event.

Typically I get a response something like:  "Great to hear from you John - yes let's meet" - and that's often before I have explained why I want a meeting.

That's the power of Personal Branding for me.

What is it for you?

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For more insight on how to build your personal brand see The Sue & Barry Story

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Your Invitation: I invite you to join the Sales Leader Forum group on LinkedIn where you can experience informative discussions with your peers and sales thought leaders on subjects like the one we have discussed here. I also invite you to subscribe to the

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Want to touch base? If you have questions please feel free to contact me - email: john.smibert(at)salesleaderforums.com, Phone: +61 404857893 or Skype: john.smibert

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