[VIDEO] The power of personal branding for salespeople

John Smibert


By John Smibert

What's the power of personal branding for you?

In the 2 minute video below I explain how my personal brand helps me attract new prospective clients. Perhaps this will give you some helpful ideas.

If you are a salesperson I encourage you to build and leverage your personal brand in order to attract customers. Testament to this is what Sue achieved in her sales and in her career - as explained in the Sue & Barry story.

Video Transcript

What's the Power of Personal Branding for you?

That will depend on what you're trying to achieve.

For me it has been to make prospecting easier - to generate warm leads.

I thought you might like to know how I've done this?

I've engaged with thousands of potential clients via my personal branding activity and built the beginnings of a trusted relationship with many of these.

As an example - I have never met or spoken to a large proportion of the thousands I am connected with on LinkedIn. Most are in my target market because I've been very careful to connect with the right people.

A large proportion of my LinkedIn connections feel they know me - despite not having met me.  They have some understanding of the value I can create for them.I regularly share thought provoking content - content that is relevant to their job or business.  In some cases they have read my comments in a LinkedIn group - particularly in the one that I manage - the Strategic Selling group.

I try to give - without expecting anything in return. I never sell on social media.

Because I have connected and shared high quality content of specific and relevant value - many have developed a level of trust in my 'promise of value'. This is validated in the reaction I get - when I call a connected person for the first time  - to set up a meeting - and generally after identifying a trigger event.

Typically I get a response something like:  "Great to hear from you John - yes let's meet" - and that's often before I have explained why I want a meeting.

That's the power of Personal Branding for me.

What is it for you?


For more insight on how to build your personal brand see The Sue & Barry Story



Your Invitation: I invite you to join the Sales Leader Forum group on LinkedIn where you can experience informative discussions with your peers and sales thought leaders on subjects like the one we have discussed here. I also invite you to subscribe to the

   - Sales Leader Resource Centre here

   - Sales Leader YouTube channel here (300+ sales leadership videos)

Please Share: If you valued this article, please share via your Twitter, LinkedIn, Google+ and Facebook social media platforms. I encourage you to join the conversation or ask questions. So feel free to add a comment on this post - I promise to respond. If inclined please follow my LinkedIn post page here.

Want to touch base? If you have questions please feel free to contact me - email: john.smibert(at)salesleaderforums.com, Phone: +61 404857893 or Skype: john.smibert

Your B2B Sales Library

Need resources to help you sell or manage more effectively?

Ever wished you could find a wide range of B2B sales Resources in one library?

Check out the library here

It's packed with articles, videos, keynote speeches, Tools, templates, training materials, eBooks and eGuides.‚Äč

Subscribe to the Library Here


European Peer Group Chair Wanted

We have a number of new enquiries from sales leaders based in the UK, Europe and South Africa who are looking to join a peer group.

We need a Chair to facilitate this new on-line group. This is a valuable role that will be rewarded.

If interested read "Is a Forum Role for you?" and if the answer is "yes" please Contact Us


A Sales Leader Forum provides you with the opportunity to connect with your peers and create a support network of like-minded individuals to learn how they have dealt with the same challenges, issues and problems that you’re facing.



1000's of sales articles, videos and sales tools.  Sales leaders and their teams can access most of it free - simply subscribe.

This site brings you some of the latest expert thought leadership content on business to business (B2B) sales from specialists, sales leaders and sales professionals.