The Professor: Challenging the Challenger Sale

Image: Rebecca Knight - Unilad

In this short interview by John Smibert,  Professor H Diculous talks about the pros and cons of challenging your customer.

You will find he has some  interesting and controversial views that might go against some of our contemporary thinking.  These views may also prompt you to enquire about the research on which he bases his advice . What do you think?

It might also motivate you to re-read The Challenger Sale by Matthew Dixon and Brent Adamson - did they really get it right?

This is the 8th in the Professor H. Diculous series of light hearted sales videos.

Professor Harry Diculous is the adjunct professor of anthropology and trustee of the endowment of sales and social selling.

                             See more of the Professor here

Professor Diculous is a pre-eminent thought leader on sales and social media. Originally a boat refugee from Greece, he entered Australia as an economic asylum seeker following the collapse of the Greek economy. He quickly developed a masterful Aussie accent and now consults to Australia's Minister of Science and Technology.

Professor Diculous is played by business comedian Rodney Marks

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