Rebirth of the Salesman (Book Review)

John Smibert

Cian McLoughlin3

               BOOK: Rebirth of the Salesman: The World of Sales is Evolving. Are You? - Cian McLoughlin

This book is a must read for B2B sales professionals and sales leaders who wish to survive and succeed in our changing world.

Cian McLoughlin raises a an enormous red flag for the sales world. The future of the sales profession is in question. There are significant recent changes - or more to the point - paradigm shifts are occurring that should be disconcerting for many salespeople and their employers - if they are aware of them.

As Cian writes; "According to Forrester research business to business commerce will never be the same again. They predict that in the US alone 1 million sales reps - that's almost a quarter of the entire B2B sales force - will lose their jobs by 2020.   Whether you're a seasoned sales professional or a raw recruit this is a sobering statistic."

But this book is not about the bad news - it's about good news.Rebirth of the salesman Cover3 530x800

Cian makes it clear that the future is positive for those who are ready to listen and take action - thus the title 'Rebirth.....'.  He provides a very clear insight into the changes that are occurring. These changes will present significant challenges for salespeople and selling organisations. How individuals and companies adapt to those changes will determine if they survive and thrive or wither on the slow dying vine .   The message is clear - change or get out.

This book provides some very concise and constructive advice for the sales profession on how to make the necessary changes.  Cian concisely portrays what the modern day winners do differently and he models the character traits that we all need to develop and enhance to survive and grow.  He dedicates a chapter to each character trait.

Cian stresses that we need to become great storytellers leveraging our imagination to teach and challenge and provide value for our customers.  We need to more consistently listen and create value for our customers at every interaction. We need to be entrepreneurial. Cian talks about how we can do all this.

Another thing we need to do to adapt to these changes, according to Cian, is to build a very strong personal brand that demonstrates the essence of the value we bring to our customers through our sales activity and inspires others to action.

Cian also emphasizes  that we all need to grow our emotional quotient (EQ). We need to develop our curiosity, our self reflection and social awareness and we need to consistently reinvent ourselves.

This book could be seen as frightening - or it can be seen as a positive inspiration for change.  Either way your survival may depend on you taking the advice that Cian so eloquently presents.

Enjoy the read and feel enlightened and refocused as a result - I did. Thank you for your insight Cian.

***************

john5-250x250-green-halo

Your Invitation: I invite you to join the Sales Leader Forum group on LinkedIn where you can experience informative discussions with your peers and sales thought leaders on subjects like the one we have discussed here. I also invite you to subscribe to the

   - Sales Leader Resource Centre here

   - Sales Leader YouTube channel here (300+ sales leadership videos)

Please Share: If you valued this article, please share via your Twitter, LinkedIn, Google+ and Facebook social media platforms. I encourage you to join the conversation or ask questions. So feel free to add a comment on this post - I promise to respond. If inclined please follow my LinkedIn post page here.

Want to touch base? If you have questions please feel free to contact me - email: john.smibert(at)salesleaderforums.com, Phone: +61 404857893 or Skype: john.smibert

Your B2B Sales Library

Need resources to help you sell or manage more effectively?

Ever wished you could find a wide range of B2B sales Resources in one library?

Check out the library here

It's packed with articles, videos, keynote speeches, Tools, templates, training materials, eBooks and eGuides.‚Äč

Subscribe to the Library Here

Advertisement:

European Peer Group Chair Wanted

We have a number of new enquiries from sales leaders based in the UK, Europe and South Africa who are looking to join a peer group.

We need a Chair to facilitate this new on-line group. This is a valuable role that will be rewarded.

If interested read "Is a Forum Role for you?" and if the answer is "yes" please Contact Us

SALES LEADER FORUMS

A Sales Leader Forum provides you with the opportunity to connect with your peers and create a support network of like-minded individuals to learn how they have dealt with the same challenges, issues and problems that you’re facing.

LEARN MORE

FIND B2B SALES CONTENT – TO HELP YOU SUCCEED

1000's of sales articles, videos and sales tools.  Sales leaders and their teams can access most of it free - simply subscribe.

This site brings you some of the latest expert thought leadership content on business to business (B2B) sales from specialists, sales leaders and sales professionals.

ENQUIRE ABOUT MEMBERSHIP

LATEST ARTICLES

LATEST FROM TWITTER

ARCHIVED ARTICLES

CATEGORIES