"Leverage Your Unique Promise of Value"

John Smibert

richard-branson-1024x772 Forbes.com                                                                    Photo ' Richard Branson ' Forbes.com 

This article touches on the value that coaches, mentors, consultants and salespeople can achieve from strengthening and leveraging their personal brand. 

Find out how you can assess the strength of your personal brand: You will be asked three important questions that will help you assess your personal brand and the value it is driving for you.

Video Transcript:

Often I get asked "Why do I need to enhance my personal brand?"

You already have a personal brand - we all do. Particularly if you're a successful customer facing professional in the B2B world you'll already have a strong personal brand.

But is it as good as it can be? And even if it's strong - how well is it leveraged to accelerate your results? And what value would you get from enhancing and leveraging your personal brand?

Ask yourself three questions regarding your current personal Brand:

  • Do you stand out from your peers?
  • Are you recognised for providing unique value to your employer, colleagues and customers?
  • Are your  target customers - those you have never met - aware of your promise of value to them?

What difference would it make to your career and income if you could confidently answer 'Yes' to these questions?

There are thousands of examples of consultants and salespeople who have achieved brilliant outcomes by strategically enhancing their personal brand - and then leveraging it on-line - particularly via social media.

Some of you may have seen me tell the Sue and Barry Story - it validates these outcomes.

If you haven't already - I encourage you to invest time in strategically enhancing and leveraging your personal brand.

I'm not going to pretend it's easy - but the rewards make it worth it.

****************

For more insight on the value of building your personal brand see more articles here

****************

john5-250x250-green-halo

Your Invitation: I invite you to join the Sales Leader Forum group on LinkedIn where you can experience informative discussions with your peers and sales thought leaders on subjects like the one we have discussed here. I also invite you to subscribe to the

   - Sales Leader Resource Centre here

   - Sales Leader YouTube channel here (300+ sales leadership videos)

Please Share: If you valued this article, please share via your Twitter, LinkedIn, Google+ and Facebook social media platforms. I encourage you to join the conversation or ask questions. So feel free to add a comment on this post - I promise to respond. If inclined please follow my LinkedIn post page here.

Want to touch base? If you have questions please feel free to contact me - email: john.smibert(at)salesleaderforums.com, Phone: +61 404857893 or Skype: john.smibert

Your B2B Sales Library

Need resources to help you sell or manage more effectively?

Ever wished you could find a wide range of B2B sales Resources in one library?

Check out the library here

It's packed with articles, videos, keynote speeches, Tools, templates, training materials, eBooks and eGuides.‚Äč

Subscribe to the Library Here

Advertisement:

European Peer Group Chair Wanted

We have a number of new enquiries from sales leaders based in the UK, Europe and South Africa who are looking to join a peer group.

We need a Chair to facilitate this new on-line group. This is a valuable role that will be rewarded.

If interested read "Is a Forum Role for you?" and if the answer is "yes" please Contact Us

SALES LEADER FORUMS

A Sales Leader Forum provides you with the opportunity to connect with your peers and create a support network of like-minded individuals to learn how they have dealt with the same challenges, issues and problems that you’re facing.

LEARN MORE

FIND B2B SALES CONTENT – TO HELP YOU SUCCEED

1000's of sales articles, videos and sales tools.  Sales leaders and their teams can access most of it free - simply subscribe.

This site brings you some of the latest expert thought leadership content on business to business (B2B) sales from specialists, sales leaders and sales professionals.

ENQUIRE ABOUT MEMBERSHIP

LATEST ARTICLES

LATEST FROM TWITTER

ARCHIVED ARTICLES

CATEGORIES